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Branding-Marketing and Social Media Workshop [clear filter]
Wednesday, July 22

9:30am CDT

On Target: Marketing and Promoting Your Library and Services
We all struggle with finding ways to make our library and its services visible to our community. We know they are valuable but how do we reach our potential users? This workshop will help you identify your community groups as well as your key services and set you on the path toward creating a promotional campaign to get the word out about the good work that you do.


Renee Ettinger

Reference and Instruction Librarian, UW-Green Bay Cofrin Library

Paula Ganyard

Director, UW-Green Bay Cofrin Library

Emily Passey

Assistant Director, Shorewood Public Library

Wednesday July 22, 2015 9:30am - 12:30pm CDT
Pyle Center, Room 313

1:30pm CDT

What’s on your mind? A Social Media Workshop
Do you “do social media” for your library, but want to know how to do it better? You have lots of great things to share, but how and to whom? And why? This workshop will help you create an engaging social media presence through activities to identify your audience and your community social media partners, develop a social media strategy, and craft interesting communications to draw in your library users and stakeholders.


Melissa McLimans

Digital Services Librarian, UW Digital Collections Center

Emily Passey

Assistant Director, Shorewood Public Library

Vicki Tobias

Media Archivist, UW-Madison Archives

Wednesday July 22, 2015 1:30pm - 4:30pm CDT
Pyle Center, Room 313