Many challenges arise when managing a library's social media presence, though the biggest is often generating engaging and interesting content. At Lawrence University's Mudd Library, we've begun the shift from trying to create content our target audience wants, to asking them to generate it for us. We’ll share how we have been able to work with other campus departments, students, alumni, and faculty to provide concrete examples of what the library can do for our patrons- and how we have been using social media to share these stories. Attendees will be highly encouraged to share their own social media stories.
